General Electric
Role: Design Intern
Agency: Gladstone Media
Dec. 2013
#NorthernLight
The #Northernlight project brings together pairs of northern and southern Canadians for a unique look at the similarities and contrasts of life in both regions, sponsored by General Electric. Participants contribute to a one-a-kind tumblr documenting their experiences. This is an example of content marketing.


#NorthenLight: View tumblr here.

 

 
Animated Assets
We took photographs from participants and turned them into animated gifs, along with original vector pieces. These assets were created in Adobe Photoshop & Illustrator.