Carlsberg
Role: Graphic Designer
Agency: Trevor//Peter Comm.
Jun. 2014
#CarlsbergGameFace
Carlsberg Canada partnered with Trevor Peter Communications to create an interactive social activation surrounding the 2014 FIFA World Cup. The campaign called for participants to support their team during the World Cup and share a photo of their #CarlsbergGameFace on Instagram and Twitter.
Social Media Campaign
To enter, participants tag #CarlsbergGameFace to a photo of their game face to Facebook, Twitter or Instagram. As a designer, I was tasked with creating supporting assets for this campaign using Adobe Photoshop as seen below:.
 

OOH Billboards
To increase awareness during the Final match, OOH (Out of Home) print & digital billboards in major Canadian markets were prepared to promote the contest.