411.ca
Role: Graphic & Web Designer
Dec. 2015 - Jul. 2017
Brand
Served as a steward, advocate, and expert of the 411.ca brand. Continually thought about and drove forward the holistic prowess, sophistication, character, visual identity, design language, iconography, illustrations, and recurring visual and behavioral patterns of the brand.

 
Marketing Materials
Supported nationwide sales and marketing teams by creating and managing a library of templates for: sell sheets, social media posts, brochures, business cards, tradeshow signage, powerpoint presentations and more.

 
Digital touchpoints
Working in an agile scrum environment, I designed primary site destinations & lead generating product pages. Providing high fidelity mockups and corresponding design tickets to internal developers. Below is an example:


411.ca Entrepreneurs Club: View live example here.

 
Viral Videos
Worked within the marketing team, telling stories of how 411.ca products help local Canadian entrepreneurs. Videos like the examples below were produced with: stock footage, audio and SVG animations. Edits and animations in the examples below were made with: Adobe After Effects, Premiere, Media Encoder & Illustrator.